What if you could immediately boost profits at your medical business by 10% or more? And you don’t have to do all that much. You’re probably thinking, “I’m interested. But this isn’t possible.”Think again. We have some good news: a credit card surcharge program can boost your bottom line by double digits overnight. That’s because, with a credit card surcharge program, when clients pay for skin tightening, teeth whitening, or another cosmetic procedure, transaction fees won’t affect your bottom line. It’s like having free credit card processing. Want to learn more?In this article, you’ll get all you need to know about credit card surcharge programs for cosmetic surgery centers. Whether you specialize in skin tightening or nose jobs, your clinic can benefit from this payment strategy.
Wait, is it legal to surcharge on credit cards?
Credit card surcharge programs are legal in the vast majority of states. Merchants operating in a state where the program is legal can implement a surcharge program to get rid of credit card processing fees. However, remember surcharge programs aren’t legal everywhere. So the better question may be: what states don't have credit card surcharges? The following four states don’t allow credit card surcharges (as of early 2021):
So, is it legal to surcharge on credit cards? The answer is yes for businesses in every state except four. If you live in a state that allows surcharging, you can implement a credit card surcharge for services you offer, whether that be skin tightening or stretch mark removal.
Note; State laws on how merchants can accept payments change frequently. Check our webpage covering the rules for credit card surcharging to stay updated on the latest news regarding surcharging programs.
If you implement a credit card surcharge program, know there are rules you must follow when accepting payments for services like skin tightening. This is for fairness and transparency.
Credit card surcharge program rules
If you want to apply a surcharge to credit card payments at your cosmetic or plastic surgery center, understand there are rules and regulations to follow. Write these five down and remember to adhere to them at all times.
Have clear signage, so your patients know they’ll pay a surcharge if using a credit card. Transparency with surcharge programs is not only necessitated by law, but your patients will also appreciate it.
The surcharge fee can’t exceed 4%. For instance, if your customer pays $2,200 for nonsurgical skin tightening, the surcharge fee cannot exceed $88.
No surcharges are allowed for debit card payments. For debit card transactions, you have to pay the fee (though it’s not too high). For example, with NadaPayments’ surcharge program, merchants such as skin tightening clinics pay a fee of 1% plus $0.25 per transaction.
Major credit card brands must be accepted. Your customers will appreciate this.
You must process the service/product and the surcharge on the same payment invoice. However, those two charges must be on separate lines on the receipt. This ensures transparency for your clients. They’ll know the individual price of the surcharge and the service.
How can a credit card surcharge program boost profits by $20,000+?
It’s simple math. If you avoid credit card fees of roughly 3% per transaction, you’ll save $3,000 on every $100,000 of credit card payments. That’s $30,000 per year if $1,000,000 of your revenue comes from patients swiping the card. The reality is, whether you specialize in skin tightening, teeth whitening, or another medical field, chances are a large portion of your revenue comes from credit card payments. This is for two reasons:
Most insurances don’t cover cosmetic and aesthetic procedures. Patients have to pay out of pocket.
Cosmetic procedures, such as skin tightening and breast reduction, cost a lot of money. As Federal Reserve research notes, credit card usage rates rise as transaction values rise. So, your clients are more likely to pay with a credit card.
As a medical business owner, you have plenty of financial incentive to eliminate processing fees. To see the benefits of a credit card surcharge program, let’s do an example of a skin tightening clinic.
The example of the skin tightening clinic
Say you perform intense skin tightening treatment for a client. They decide to pay for the service all at once with a credit card. The price is $2,200, just around the average cost for nonsurgical skin tightening (obviously, costs will vary based on the method used, whether it’s radiofrequency, infrared light, laser technology, etc.).If you don’t have a surcharge program in place, your clinic will eat the processing fee. That means you would only receive about $2,130 from that skin tightening treatment.
As you see in the chart above, credit card fees can average around 3% and sometimes reach 3.5% once you add in other fees.
You may think, “That’s only $60-$70 per skin tightening client. What’s the big deal?” Add up those fees over the course of a year, and you’ll see how much processing fees hurt your income.
If 300 of your patients pay with a credit card for their skin tightening treatment, $660,000 of your revenue comes from clients swiping the card.
If your effective rate, or average transaction fee, is 3.5%, then you pay $23,100 in credit card processing fees every year. That’s way too much!
What if you could get rid of those fees with a credit surcharge program?
You’d earn $23,100 more per year from skin tightening treatments.
If profits at your skin tightening clinic haven’t reached $200,000, then a credit surcharge program would boost your profits by 11.55%.
Do you see the benefit of having a credit card surcharge program?
Getting started with a credit surcharge program
Before implementing a credit surcharge program, you may have a few questions:What should my surcharge be? Your credit card surcharge should be based on your effective rate, which is the average fee you pay per transaction. This varies for every merchant, from skin tightening clinics to breast augmentation centers. Take time to calculate this so that it’s accurate and fair. It should be around 3-3.5%. Will a surcharge program anger clients?The short answer is no. The only thing is that you must be transparent about your surcharge program. Your customers will appreciate your honesty. They’ll also like the flexibility of being able to pay conveniently with a credit card or save by paying with cash or debit. It’s a win-win scenario for you and your clients. What payment processors have credit card surcharge programs?Search for no-cost credit card processors or credit card surcharge program providers, and you’ll find plenty of companies. Some of these merchant service providers (MSPs) are better than others. Since many of these processing companies still charge a lot in the form of software and hardware fees, customer service fees, subscription charges, and more, it’s vital that you shop around and compare rates. Know you can negotiate fees with MSPs, especially if you have high revenue (most cosmetic surgery clinics have lots of revenue).
The best credit card surcharge program
Whether you have a skin tightening clinic, rhinoplasty center, or facelift business, you can increase profits overnight with a credit card surcharge program. In fact, you could earn 10% or more per year. Just think of what you could do with that extra money in your hand. You could save more for retirement, take a nicer vacation, expand your medical business, and more. The point is this: That money belongs to you—not the credit card companies. At NadaPayments, we pride ourselves on having the best credit card surcharge program you can find. We have:
Transparent surcharges: When a customer pays with a credit card, they pay a 3.5% surcharge. This is clearly marked for your clients.
No setup costs: We have no hidden charges for our merchants. Our smart terminal, which works with most credit card installment plans, is only $35 per month. Our virtual terminal is free. Even better, you can cancel anytime.
24/7/365 support: We’re always here to help you get the most out of our credit card surcharge program.
Mobile, online, and virtual terminal credit card processing: When your clients get skin tightening, rhinoplasty, or another service at your clinic, they can enjoy the convenience of paying in-person, over-the-phone, or online.
100% legally compliant, our credit card surcharge program can be set up immediately. Before next week, you can eliminate processing fees forever. And your medical business can become more profitable. Ready to implement the best credit card surcharge program? Call NadaPayments at +1 (929) 293-1800 or click the link below.